Practical steps to get recommended by AI assistants

Nobody can guarantee that an AI assistant will recommend a brand; nobody controls the answers, including us. But there is a lot you can do to make sure assistants find accurate information about you and have good reasons to mention you. These are the steps we recommend, roughly in the order we would take them.

1. Start with questions, not keywords

List the questions people ask before they choose a product like yours, in the words they actually use:

• category questions: "What is the best accounting software for freelancers?"
• comparisons: "X or Y for a small team?"
• constraints: price, language, integrations, industry, location;
• problems: "How do I stop losing leads from my website?"

Include every language and market you sell in. These are the questions you will check, and the questions your content should answer.

2. Find out what assistants say today

Ask several assistants your questions and note who is mentioned, in what order, what is said about you and which sources are cited. Ask each question more than once: answers vary, and a single check can mislead. This baseline tells you whether your problem is being missing, being described wrongly or being listed below competitors. Each needs a different fix.

3. Make your core facts easy to find and consistent

Assistants summarize what they read. Make sure the basics are stated plainly on your own site:

• what you do, and for whom;
• where you operate and which languages you support;
• how pricing works;
• how you differ from the alternatives.

Then check that the same facts appear everywhere else you control: social profiles, marketplace listings, directories, app stores and partner pages. Conflicting descriptions give a model conflicting material.

4. Publish pages that answer questions directly

Pages that answer a specific question clearly are easier to use as a source:

• put the answer near the top, then the detail;
• use descriptive headings that match how people ask;
• add comparison pages and FAQs where buyers genuinely compare options;
• include concrete details such as specifications, supported integrations and limits.

Structured data (schema.org markup for your organization, products and FAQs) states the same facts in a machine-readable form.

5. Earn mentions on other sites

Assistants rarely rely on your own site alone. Independent sources help: genuine customer reviews, industry publications, expert roundups, partner and integration directories, conference talks. Focus on places your buyers already trust. Never buy fake reviews or plant anonymous praise; it breaks most platforms' rules and undermines the trust you are trying to build.

6. Keep your site readable for machines

• Make sure important content is in the HTML your server sends, not only rendered by JavaScript after the page loads.
• Check your robots.txt. AI companies use named crawlers, for example GPTBot and OAI-SearchBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot (Perplexity) and Google-Extended (a robots.txt token that controls whether Google may use your content for its Gemini models). Decide deliberately which ones you allow; blocking one can keep your pages out of that provider's search results or training data.
• Keep pages fast, stable and free of errors. A page that fails to load cannot be cited.

7. Correct what is wrong at the source

If assistants repeat something outdated, such as an old price, a discontinued product or a wrong location, find out where it comes from. Update your own pages first, then ask the owners of third-party pages to correct theirs. Assistants that search the web can pick up corrections relatively quickly; what a model learned during training only changes when the model is retrained or updated.

8. Measure, change one thing, measure again

Treat GEO like any other channel: set a baseline, make a change, and check the same questions again over the following weeks. Look at trends across several scans and assistants rather than at one answer. Expect movement you did not cause as well: model updates and competitor activity both show up in the numbers.

What to avoid

• Hidden text, or pages shown only to bots.
• Keyword stuffing and mass-produced pages with little substance.
• Fake reviews, fake comparisons, or claims you cannot back up.

Shortcuts like these can hurt your search visibility and your reputation, which are the same foundations AI assistants draw on.

How Geovium helps

Geovium automates steps 2 and 8. It asks your tracked questions across ChatGPT, Gemini, Claude, Perplexity and Grok on a daily or weekly schedule, scores every answer the same way, and highlights the questions where competitors are mentioned and you are not. From those gaps it suggests prioritized tasks, so your team knows where to start.