Transparency
How we measure GEO visibility
A clear look at how we collect prompts, score visibility, and validate AI answer share across major providers.
Provider coverage
Benchmarks run across ChatGPT, Gemini, Claude, Perplexity, and Grok.
Prompt clusters
Intent-based clustering to surface prompt-level wins and gaps.
Industry focus
Coverage across SaaS, ecommerce, marketplaces, and local services.
Core metrics
The KPIs that drive every report and recommendation.
GEO Score
Weighted composite of answer position, brand mentions, and citation signals.
Answer Share
How often your brand appears across relevant prompts and intents.
Brand Link Rate
Share of answers that cite official sources or brand domains.
Prompt Coverage
The portion of high-intent prompts where your brand is present.
Validation and quality controls
We minimize noise and false positives with layered checks.
Source and citation detection with brand-verified domains.
Deduplication across prompts to avoid inflated visibility.
Quality filters to exclude low-confidence responses.
Refresh cadence
Weekly refresh cycle
Benchmarks refresh weekly, with higher frequency on critical prompts.
Limitations and assumptions
Transparency about what can affect scores.
Provider model updates can shift answer visibility patterns.
Prompt intent can drift over time and change cluster outcomes.
Results vary by geography, freshness, and prompt phrasing.
Methodology FAQ
Common questions from teams evaluating GEO.
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